PERSISTENCE — BRAND ESSENTIALS
Version 2026.10
https://persistence.dev/brand/

Use the original supplied artwork. Preserve logo proportions, original colors,
wordmark paths, and the clear space built into each canvas. Do not recreate the
wordmark with a font, distort, rotate, add shadows, add trademark symbols, or
introduce gradients. Check legibility at the final display size.

PALETTE
Primary Color #5446EA / Secondary Color #877EF0 / Tertiary Color #BBB5F7
Surface color #FFFFFF / On surface color #0C111D
White layered mark on primary purple: top 100%, middle 65%, lower 40%.
The three-color mark uses opaque primary, middle, and lower purple stripes.

FOLDERS
logos/ — horizontal by default; stacked for taller, narrower placements.
profiles/ — standalone marks, rounded tiles, circles, and sharp-square avatars.
social/ — Identity, Editorial, and Signature compositions at 1200 x 630 px.
covers/ — platform-specific white and purple covers.
favicons/ — rounded purple tiles at 16, 32, 48, 64, 180, 192, and 512 px;
           multi-size ICO for browsers.
manifest.csv — dimensions, formats, and SHA-256 checksums for each file.

FORMATS & CANVASES
SVG is recommended for scalable artwork. PNG is recommended for social uploads.
Each logo composition includes its intended canvas. Do not crop away padding.
Rounded and circular profile assets intentionally have transparent corners.
The 512 px sharp-square profile exports have fully opaque, zero-radius corners.
Favicons intentionally remain rounded; they are not square social avatars.

TYPE
Keep the finalized vector wordmark. Website UI uses Helvetica Neue, Helvetica,
and Arial. These UI fonts are not substitutes for the wordmark.

PLATFORM COVERS
LinkedIn Page: 1512 x 256 px. Upload PNG (under 3 MB). LinkedIn may crop either
axis, and recommends central key content away from edges and lower-right corner.
https://www.linkedin.com/help/linkedin/answer/a563309/image-specifications-for-your-linkedin-pages-and-career-pages
X header: 1500 x 500 px. X says up to 60 px from top and bottom may be cropped.
Keep key information clear of the lower-left avatar overlap.
https://help.x.com/en/managing-your-account/common-issues-when-uploading-profile-photo
Guidance checked 7 October 2026. The on-page guides are conservative placement
recommendations, not guaranteed platform safe areas. Check desktop and mobile
previews after uploading. White offers a quiet partner-facing presence; purple
is the primary brand-facing treatment. Guide overlays are not part of downloads.

Questions: info@persistence.dev
