Standalone mark
1024 × 1024 pxFor layouts where the Persistence name already appears.
The Persistence identity
Brand assets & guidelines
The official Persistence identity. Explore our logos, colors and brand guidelines, with ready-to-use assets for press, partners and teams.
Foundations
Three signature colors define our layered mark. Surface and on-surface colors support backgrounds, text and wordmarks.
Select a color to copy its HEX value. Use these values exactly — no other purples, tints or gradients.
The layered mark
Three stripes, top to bottom. In color they use primary, secondary and tertiary colors. On primary purple, the mark turns white at 100%, 65% and 40% opacity.
Typography
The wordmark is drawn artwork, not a font — always place the supplied logo files and never retype the name. For headings and body text, we use Helvetica Neue, falling back to Helvetica and Arial.
- Typeface
- Helvetica Neue
- Fallbacks
- Helvetica, Arial, sans-serif
- Weights
- Regular 400Medium 500
Logo
Our logo pairs the layered mark with the Persistence wordmark. Use the horizontal version by default — on websites, in decks and documents, and in partner and press listings.
Clear space
The horizontal logo includes padding of half the mark’s height on all sides. Keep that area free of text and graphics, and don’t crop it away when placing the file.
Mark & avatars
A recognizable identity at every size. Use the standalone mark when the name is already present, or choose an avatar for your platform’s profile format.
Rounded avatar
400 × 400 pxFor profiles displayed as rounded squares.
Circular avatar
400 × 400 pxFor profiles displayed with a circular crop.
Square avatar
512 × 512 pxFor platforms that apply their own crop or mask.
Avatar spacing
Use the complete file, including its built-in padding. The mark stays centered across square, rounded and circular profiles. Avoid zooming in or cropping the artwork.
Square
CircularFavicons
A rounded purple tile for browser tabs, bookmarks and home-screen shortcuts. Favicons stay rounded — for a square profile picture, use the square avatar instead.
Shown at actual size, in pixels
| Size | Typical use | Downloads |
|---|---|---|
| 16 × 16 | Browser tabs | |
| 32 × 32 | Browser tabs on high-density screens, bookmarks | |
| 48 × 48 | Desktop shortcuts | |
| 64 × 64 | High-density shortcuts | |
| 180 × 180 | Apple touch icon | |
| 192 × 192 | Android home screen | |
| 512 × 512 | Web app manifests and app listings | |
| Multi-size | favicon.ico for older browsers |
Platform covers
Ready-to-use LinkedIn and X covers. Download the PNG and check the crop after uploading.
LinkedIn page cover
1512 × 256 px
Keep key content centered. Placement guide is illustrative. LinkedIn guidance ↗
Usage
Keep the identity consistent. Use the supplied artwork, preserve its proportions and choose the version designed for your background.
Recommended usage
Need something else?
For other formats, approvals or press requests, email info@persistence.dev.
Social images
Three compositions for link previews, company announcements and partner communications. Select a layout and background, then download your preferred format.